Michaels is an American arts and crafts retail chain with over 1,250 stores in 49 states and Canada. The company was founded in 1973 by Michael J. Dupey, and is now owned by The Michaels Companies, Inc. Michaels sells a wide variety of arts and crafts supplies, including fabric, yarn, paint, paper, beads, jewelry-making supplies, and scrapbooking supplies.

Michaels is a popular destination for crafters of all ages and skill levels. The company offers a variety of classes and workshops, and its stores are often stocked with the latest crafting trends. Michaels also has a strong online presence, with a website and mobile app that allow customers to shop for supplies and find inspiration.

Michaels has been recognized for its commitment to customer service and its support of the arts and crafts community. The company has received numerous awards, including the ARTS Award for Outstanding Corporate Support of the Arts from Americans for the Arts, and the Retailer of the Year Award from the National Association of Chain Drug Stores.

1. Variety

Michaels’ vast selection of arts and crafts supplies is a key component of its success as a leading retailer in the industry. The company offers a wide range of products to meet the needs of crafters of all ages and skill levels, from basic materials like paper and glue to specialized items like high-quality paints and fabrics. This variety allows Michaels to cater to a diverse customer base, including hobbyists, students, teachers, and professional artists.

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The importance of variety in Michaels’ product assortment can be seen in the company’s strong sales performance. In 2021, Michaels reported net sales of over $5 billion, a significant increase from previous years. The company’s ability to offer a wide range of products at competitive prices has helped it to attract and retain customers, even in a challenging economic environment.

Michaels’ commitment to variety is also evident in its store layout and online presence. The company’s stores are typically large and well-organized, with products displayed in a way that makes it easy for customers to find what they need. Michaels also has a user-friendly website and mobile app that allows customers to shop for supplies and find inspiration from anywhere.

2. Convenience

Michaels’ extensive network of stores is a key factor in its success as a leading arts and crafts retailer. The company’s stores are conveniently located in both urban and suburban areas, making it easy for customers to find the supplies they need, regardless of where they live.

• Geographic Coverage: Michaels has a presence in all 50 states in the United States and all 10 provinces in Canada. This broad geographic reach ensures that crafters across North America have access to Michaels’ products and services.
• Store Density: Michaels has a high density of stores in major metropolitan areas. This means that customers in these areas can easily find a Michaels store within a short driving distance.
• Convenient Locations: Michaels stores are typically located in convenient shopping centers and retail parks. This makes it easy for customers to combine a trip to Michaels with other errands.
• Extended Hours: Michaels stores typically have extended hours, including evenings and weekends. This makes it convenient for customers to shop for supplies when it is most convenient for them.

Michaels’ commitment to convenience has helped the company to attract and retain customers. Crafters appreciate the fact that they can easily find the supplies they need at a Michaels store near them. This convenience is a key reason why Michaels is the preferred arts and crafts retailer for many crafters across North America.

3. Inspiration

Michaels’ commitment to inspiration is a key factor in its success as a leading arts and crafts retailer. The company offers a wide range of resources to inspire crafters of all ages and skill levels, including classes, workshops, and online tutorials. This commitment to inspiration has helped Michaels to attract and retain customers, as crafters appreciate the opportunity to learn new skills and techniques and to find inspiration for their own projects.

• Classes and workshops: Michaels offers a variety of classes and workshops, both in-store and online. These classes are taught by experienced instructors and cover a wide range of topics, from basic crafting techniques to specialized skills like jewelry making and painting. Classes and workshops are a great way for crafters to learn new skills, get inspired, and connect with other crafters.
• Online tutorials: Michaels also offers a variety of online tutorials on its website and YouTube channel. These tutorials cover a wide range of topics, from basic crafting techniques to more advanced projects. Online tutorials are a great way for crafters to learn at their own pace and to find inspiration for their own projects.
• Inspiration gallery: Michaels has an online inspiration gallery that features a variety of projects created by crafters using Michaels products. The inspiration gallery is a great way for crafters to find new ideas for projects and to see how other crafters are using Michaels products.
• Social media: Michaels is active on social media, including Facebook, Instagram, and Pinterest. The company’s social media channels feature a variety of inspiring content, including project ideas, product announcements, and behind-the-scenes looks at Michaels stores and products. Social media is a great way for crafters to connect with Michaels and to find inspiration for their own projects.

Michaels’ commitment to inspiration has helped the company to become a leading destination for crafters of all ages and skill levels. The company’s wide range of resources, including classes, workshops, online tutorials, and social media, provides crafters with the inspiration and support they need to create their own unique and beautiful projects.

4. Community

Michaels’ commitment to community is a key factor in its success as a leading arts and crafts retailer. The company fosters a sense of community among crafters through its stores, online presence, and social media channels. This commitment to community has helped Michaels to attract and retain customers, as crafters appreciate the opportunity to connect with other crafters and to share their ideas and projects.

• In-store community: Michaels stores are designed to be a welcoming and inviting space for crafters. The stores are typically large and well-organized, with a wide variety of products and services available. Michaels also offers a variety of in-store events and activities, such as classes, workshops, and demonstrations. These events and activities provide crafters with the opportunity to meet other crafters, learn new skills, and share their ideas and projects.
• Online community: Michaels also fosters a sense of community among crafters through its online presence. The company’s website and social media channels provide a platform for crafters to connect with each other, share their ideas and projects, and learn from each other. Michaels also has a strong presence on social media, with over 1 million followers on Facebook and over 500,000 followers on Instagram. This strong social media presence allows Michaels to connect with crafters on a personal level and to share inspiring content and project ideas.
• Social responsibility: Michaels is also committed to giving back to the community. The company supports a variety of arts and crafts organizations, and it also offers a variety of programs and services to help crafters in need. For example, Michaels offers a discount program for teachers and students, and it also offers a variety of free classes and workshops for crafters of all ages and skill levels.

Michaels’ commitment to community has helped the company to become a leading destination for crafters of all ages and skill levels. The company’s stores, online presence, and social media channels provide crafters with a welcoming and supportive environment where they can connect with other crafters, share their ideas and projects, and learn from each other.

5. Value

Michaels’ commitment to value is a key factor in its success as a leading arts and crafts retailer. The company offers competitive prices on its products and services, making it an affordable option for crafters of all ages and skill levels. This commitment to value has helped Michaels to attract and retain customers, as crafters appreciate the opportunity to purchase high-quality arts and crafts supplies at a reasonable price.

• Competitive Pricing: Michaels offers competitive prices on its products and services, including its wide range of arts and crafts supplies, classes, and workshops. The company’s prices are comparable to other major arts and crafts retailers, and in many cases, Michaels offers lower prices on comparable products. This competitive pricing makes it an affordable option for crafters of all ages and skill levels.
• Value-Added Services: Michaels offers a variety of value-added services to its customers, including free in-store classes and workshops, a loyalty program, and a generous return policy. These value-added services provide customers with additional value for their money and help to make Michaels a more attractive option for crafters.
• Everyday Value: Michaels offers everyday value to its customers through its everyday low prices and its frequent sales and promotions. The company also offers a variety of coupons and discounts to its customers, which can help them to save even more money on their purchases.
• Price Matching: Michaels offers a price matching policy, which allows customers to match the price of a comparable product at another retailer. This price matching policy ensures that customers are getting the best possible price on their purchases.

Michaels’ commitment to value has helped the company to become a leading destination for crafters of all ages and skill levels. The company’s competitive prices, value-added services, everyday value, and price matching policy provide customers with the best possible value for their money.

Michaels Craft Store FAQs

This section addresses frequently asked questions about Michaels Craft Store to provide clear and concise information to customers.

Question 1: What types of products does Michaels sell?

Michaels sells a wide variety of arts and crafts supplies, including fabric, yarn, paint, paper, beads, jewelry-making supplies, and scrapbooking supplies. The company also offers a variety of seasonal and holiday-themed products.

Question 2: Where can I find a Michaels store?

Michaels has over 1,250 stores in 49 states in the United States and Canada. You can use the store locator on the Michaels website to find a store near you.

Suggested read: Find Michaels Craft Stores Near You - Locations and Store Details

Question 3: Does Michaels offer classes and workshops?

Yes, Michaels offers a variety of classes and workshops for crafters of all ages and skill levels. These classes and workshops cover a wide range of topics, including painting, drawing, jewelry making, and scrapbooking.

Question 4: Does Michaels have a loyalty program?

Yes, Michaels has a loyalty program called Michaels Rewards. Michaels Rewards members earn points on every purchase, which can be redeemed for discounts on future purchases. Members also receive exclusive access to sales and promotions.

Question 5: What is Michaels’ return policy?

Michaels has a generous return policy. Customers can return most items within 60 days of purchase for a full refund or exchange. Some items, such as custom-made products and perishable items, are not eligible for return.

Question 6: How can I contact Michaels customer service?

You can contact Michaels customer service by phone, email, or live chat. The customer service team is available seven days a week to answer your questions and help you with your order.

Summary: Michaels Craft Store is a leading arts and crafts retailer with a wide variety of products and services to meet the needs of crafters of all ages and skill levels. Michaels is committed to providing its customers with competitive prices, value-added services, and a generous return policy.

Tips from Michaels Craft Store

Michaels, a leading arts and crafts retailer, offers a treasure trove of tips and tricks to elevate your crafting game. Here’s a curated list to inspire your creativity:

Tip 1: Plan Your Project

Before diving into a project, take time to plan and gather your materials. Sketch out your design, choose the right supplies, and read the instructions carefully. Planning ensures you have everything you need and avoids costly mistakes.

Tip 2: Use High-Quality Materials

The quality of your materials directly impacts the outcome of your project. Invest in high-quality supplies from reputable brands. They may cost a bit more, but they will ensure durability, vibrant colors, and a professional finish.

Tip 3: Experiment with Different Techniques

Don’t be afraid to try new techniques and explore your creativity. Michaels offers a variety of classes and workshops to help you learn new skills and expand your artistic horizons.

Tip 4: Personalize Your Projects

Add a personal touch to your crafts by incorporating unique elements. Use embellishments, add your own designs, or choose colors that reflect your style. Personalization makes your creations truly one-of-a-kind.

Tip 5: Don’t Be Afraid to Make Mistakes

Mistakes are inevitable in crafting. Embrace them as opportunities to learn and refine your skills. Don’t give up if something doesn’t turn out perfectly; use it as a chance to experiment and grow as an artist.

Tip 6: Seek Inspiration Everywhere

Inspiration can strike anywhere. Browse Michaels’ online gallery, follow crafting blogs, and visit art exhibitions. Surround yourself with creativity to ignite your imagination.

Tip 7: Share Your Creations

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Once you’ve completed a project, share it with pride! Post your creations on social media, enter them into contests, or gift them to loved ones. Sharing your work not only brings joy to others but also helps you connect with fellow crafters.

Summary:Michaels Craft Store is a haven for crafters of all levels, offering expert tips and resources to enhance your artistic journey. Embrace these tips, experiment with your creativity, and discover the joy of crafting.

Conclusion

Michaels Craft Store stands as a comprehensive destination for crafting enthusiasts of all levels. Through its vast inventory, accessible locations, inspiring resources, and commitment to value, Michaels empowers crafters to unleash their creativity and bring their artistic visions to life.

As the crafting landscape continues to evolve, Michaels remains at the forefront, adapting to the latest trends and offering innovative products and services. The company’s dedication to fostering a supportive crafting community, providing expert tips and education, and giving back to society makes it more than just a retailer; it’s a hub for creativity and artistic expression.

Whether you’re a seasoned crafter or just starting your artistic journey, Michaels Craft Store is here to provide everything you need to turn your crafting dreams into reality. Embrace the boundless possibilities that await you within its aisles, and let your creativity shine.