Michaels Stores, Inc. is the largest arts and crafts retailer in North America. The company was founded in 1973 by Michael Dupey and headquartered in Irving, Texas

Michaels offers a wide variety of arts and crafts supplies, including fabric, yarn, paint, canvas, beads, and jewelry-making supplies. The company also offers classes and workshops on various arts and crafts topics.

Michaels is a popular destination for crafters of all ages and skill levels. The company’s stores are typically located in shopping malls and strip centers. Michaels also has a strong online presence, with a website and mobile app that allow customers to shop for supplies and find inspiration.

1. Products

Michaels offers a wide variety of arts and crafts supplies, making it a one-stop shop for crafters of all ages and skill levels. The company’s products are organized into several categories, including:

• Fabric and Yarn

  Michaels offers a wide selection of fabrics, including cotton, silk, linen, and wool. The company also offers a variety of yarns, including acrylic, wool, and cotton.

  Suggested read: The Ultimate Guide to Annie's Craft Store: Your Source for All Things Creative

• Paint and Canvas

  Michaels offers a wide variety of paints, including acrylics, oils, and watercolors. The company also offers a variety of canvases, including stretched canvases, canvas panels, and canvas boards.

• Beads and Jewelry-Making Supplies

  Michaels offers a wide variety of beads, including glass beads, metal beads, and gemstone beads. The company also offers a variety of jewelry-making supplies, including wire, clasps, and earring hooks.

• Other Supplies

  Michaels also offers a variety of other supplies, including scrapbooking supplies, paper crafts supplies, and home dcor supplies.

Michaels’ products are reasonably priced and the company offers a variety of discounts and coupons. The company also has a loyalty program that rewards customers for their purchases.

2. Services

Michaels offers a variety of services to its customers, including classes and workshops. These services are designed to help customers learn new skills, create new projects, and get inspired. Michaels’ classes and workshops are taught by experienced instructors who are passionate about their craft. Classes are offered on a variety of topics, including painting, drawing, knitting, crocheting, jewelry-making, and scrapbooking. Workshops are typically shorter than classes and focus on a specific project or technique.

Michaels’ services are a valuable resource for crafters of all ages and skill levels. Classes and workshops can help customers learn new skills, improve their existing skills, and create new projects. Michaels’ services can also help customers get inspired and connect with other crafters.

In addition to classes and workshops, Michaels also offers a variety of other services, including custom framing, gift wrapping, and event planning. Michaels’ custom framing services can help customers create beautiful and unique frames for their artwork, photos, and other keepsakes. Michaels’ gift wrapping services can help customers create beautiful and unique gifts for their loved ones. Michaels’ event planning services can help customers plan and execute their special events, such as birthday parties, baby showers, and bridal showers.

3. Locations

Michaels operates over 1,250 stores in 49 states and Canada. The company’s stores are typically located in shopping malls and strip centers. Michaels also has a strong online presence, with a website and mobile app that allow customers to shop for supplies and find inspiration.

• Convenience

  Michaels’ stores are conveniently located in shopping malls and strip centers, making them easy to access for customers. The company’s online presence also makes it easy for customers to shop for supplies from the comfort of their own homes.

• Selection

  Michaels stores offer a wide variety of arts and crafts supplies, making them a one-stop shop for crafters of all ages and skill levels. The company’s online presence also gives customers access to an even wider selection of supplies.

• Inspiration

  Michaels stores are a great place to get inspired for new projects. The company’s stores are visually appealing and feature a variety of displays that showcase different arts and crafts projects. Michaels’ online presence also provides customers with access to a variety of project ideas and tutorials.

• Community

  Michaels stores are a great place to connect with other crafters. The company’s stores often host classes and workshops that allow customers to learn new skills and meet other people who share their interests. Michaels’ online presence also provides customers with access to a variety of online communities where they can connect with other crafters.

Michaels’ locations are an important part of the company’s success. The company’s stores are conveniently located, offer a wide variety of supplies, and provide a great place for customers to get inspired and connect with other crafters.

4. Customers

Michaels Stores, Inc. is the largest arts and crafts retailer in North America, serving a diverse customer base of crafters, hobbyists, and artists. Understanding the connection between Michaels and its customers is crucial for the company’s success and growth.

• Crafters and Hobbyists

  Michaels caters to a large population of crafters and hobbyists who engage in various arts and crafts activities. These customers seek high-quality supplies, inspiration, and a supportive community to pursue their creative endeavors. Michaels offers a comprehensive range of products, workshops, and online resources tailored to meet their needs.

• Artists

  Suggested read: Joann Craft Store: Find Everything You Need for Your Next Creative Project

  Michaels also serves a significant number of artists, both emerging and established. For artists, Michaels provides professional-grade supplies, custom framing services, and opportunities to showcase their work through in-store exhibitions and partnerships. The company recognizes the importance of supporting the artistic community and fostering creativity.

• Educators

  Michaels plays a vital role in supporting educators and students by providing essential art supplies, educational resources, and discounts. The company’s dedication to art education aligns with its mission of inspiring creativity and fostering a love for the arts. Michaels collaborates with schools, art programs, and community organizations to promote art education initiatives.

• Seasonal Customers

  Michaels experiences an influx of seasonal customers during major holidays, such as Christmas, Halloween, and Easter. These customers seek festive decorations, costumes, and craft supplies to celebrate and create a special ambiance. Michaels adjusts its product offerings and promotions to cater to the unique needs of seasonal shoppers.

In conclusion, Michaels’ customer base is diverse and encompasses individuals from all walks of life who share a passion for creativity and self-expression. Understanding the specific needs and preferences of each customer segment allows Michaels to tailor its products, services, and marketing strategies to build lasting relationships and drive customer loyalty.

5. History

Michaels Stores, Inc. was founded in 1973 by Michael Dupey. The company’s first store was located in Dallas, Texas. In the early years, Michaels focused on selling picture frames and art supplies. However, the company soon expanded its product line to include a wide variety of arts and crafts supplies.

Michaels has played a significant role in the history of the arts and crafts industry. The company was one of the first retailers to offer a wide variety of arts and crafts supplies under one roof. This made it easier for crafters to find the supplies they needed to complete their projects. Michaels has also been a strong supporter of the arts and crafts community. The company has sponsored numerous arts and crafts events and workshops. Michaels has also donated millions of dollars to arts and crafts education programs.

Today, Michaels is the largest arts and crafts retailer in North America. The company operates over 1,250 stores in 49 states and Canada. Michaels also has a strong online presence. The company’s website offers a wide variety of arts and crafts supplies, as well as project ideas and tutorials.

Michaels has a long and rich history of supporting the arts and crafts community. The company has played a significant role in making arts and crafts more accessible to people of all ages and skill levels. Michaels is committed to continuing to support the arts and crafts community for many years to come.

6. Competition

In the competitive landscape of the arts and crafts retail industry, Michaels Stores, Inc. faces rivalry from both direct and indirect competitors. Understanding the competitive dynamics is crucial for Michaels to maintain its market position and continue its growth trajectory.

• Direct Competitors

  Michaels’ primary direct competitors are other national arts and crafts retailers, such as Hobby Lobby and Joann Fabrics. These competitors offer similar product assortments, including arts and crafts supplies, home dcor, and seasonal items. Direct competition often involves price wars, product innovation, and marketing campaigns to attract and retain customers.

• Indirect Competitors

  Indirect competitors of Michaels include mass merchandisers such as Walmart and Target, as well as online retailers like Amazon. These competitors offer a broader range of products, including arts and crafts supplies, but their focus is not solely on this category. Indirect competition may arise when customers seek convenience or a wider selection of products.

• Online Marketplaces

  The growth of online marketplaces, such as Etsy and eBay, has introduced a new layer of competition for Michaels. These platforms provide a venue for individual crafters and small businesses to sell their handmade and vintage items. Online marketplaces cater to customers who value unique and personalized products.

• Other Retailers

  Michaels also faces competition from other retailers that offer a limited selection of arts and crafts supplies. These include office supply stores, bookstores, and home improvement stores. While these competitors may not pose a direct threat to Michaels’ core business, they can capture a portion of the market for specific products or categories.

To stay competitive, Michaels must continuously monitor the market, adapt to changing consumer preferences, and differentiate its offerings. Competing effectively requires a combination of strategies, including product innovation, competitive pricing, targeted marketing, and exceptional customer service.

Frequently Asked Questions About Michaels

This section provides answers to some of the most frequently asked questions about Michaels, a leading arts and crafts retailer.

Question 1: What types of products does Michaels sell?

Michaels offers a comprehensive selection of arts and crafts supplies, including fabric, yarn, paint, canvas, beads, jewelry-making supplies, scrapbooking supplies, paper crafts supplies, home dcor supplies, and more.

Question 2: Where can I find Michaels stores?

Michaels operates over 1,250 stores in 49 states and Canada. You can find a store near you using the store locator on the Michaels website.

Question 3: Does Michaels offer classes and workshops?

Yes, Michaels offers a variety of classes and workshops on various arts and crafts topics, such as painting, drawing, knitting, crocheting, jewelry-making, and scrapbooking. Classes and workshops are taught by experienced instructors who are passionate about their craft.

Question 4: Can I order Michaels products online?

Yes, you can order Michaels products online atMichaels.com. The website offers a wide selection of products, as well as project ideas and tutorials.

Question 5: Does Michaels have a rewards program?

Yes, Michaels has a rewards program called Michaels Rewards. Members earn points for every purchase they make, which can be redeemed for discounts on future purchases.

Question 6: How can I contact Michaels customer service?

You can contact Michaels customer service by phone, email, or live chat. The customer service team is available to answer your questions and help you with your orders.

Michaels is committed to providing its customers with a wide selection of arts and crafts supplies, as well as excellent customer service. Whether you’re a beginner or a seasoned crafter, Michaels has everything you need to get creative.

For more information about Michaels, please visit the company’s website at Michaels.com.

Tips from Michaels

Michaels, a leading arts and crafts retailer, offers a wide range of products and services to help crafters of all levels create their own unique projects. Here are some tips from Michaels to help you get started:

Tip 1: Gather your materials. Before you start any project, it’s important to gather all of the materials you’ll need. This includes everything from the basic supplies like paper and glue to the more specialized items like beads and yarn. Having all of your materials on hand will help you stay organized and avoid any delays.

Tip 2: Plan your project. Once you have your materials, it’s helpful to plan out your project. This doesn’t have to be a detailed plan, but it should give you a general idea of what you want to create. Having a plan will help you stay on track and avoid any mistakes.

Tip 3: Take your time. Don’t try to rush through your project. Take your time and enjoy the process. The more time you spend on your project, the better it will turn out.

Suggested read: Unleash Your Creativity with Exclusive Michaels Craft Store Coupons!

Tip 4: Don’t be afraid to make mistakes. Everyone makes mistakes when they’re crafting. The important thing is to learn from your mistakes and keep trying. The more you practice, the better you’ll become.

Tip 5: Get inspired. There are many ways to get inspired for your crafting projects. You can look through magazines, visit museums, or take a class. The more inspired you are, the more creative your projects will be.

Tip 6: Have fun! Crafting is a great way to relax and have some fun. So don’t take it too seriously and just enjoy the process.

These are just a few tips to help you get started with crafting. With a little practice, you’ll be able to create beautiful and unique projects that you’ll be proud of.

For more tips and inspiration, be sure to visit the Michaels website or your local Michaels store.

Conclusion

Michaels Stores, Inc. is the largest arts and crafts retailer in North America, serving a diverse customer base of crafters, hobbyists, artists, educators, and seasonal shoppers. The company’s commitment to providing a wide selection of arts and crafts supplies, innovative products, educational resources, and exceptional customer service has positioned it as a leader in the industry.

As the arts and crafts landscape continues to evolve, Michaels is well-positioned to adapt and thrive. The company’s focus on product innovation, competitive pricing, targeted marketing, and exceptional customer service will ensure its continued success in the years to come.